{"id":3412846,"date":"2019-05-16T16:50:15","date_gmt":"2019-05-16T13:50:15","guid":{"rendered":"https:\/\/fakty.com.ua\/?p=3412846"},"modified":"2019-05-16T16:50:15","modified_gmt":"2019-05-16T13:50:15","slug":"nazvano-najdorozhchyj-futbolnyj-brend-u-sviti","status":"publish","type":"post","link":"https:\/\/fakty.com.ua\/ua\/sport\/futbol\/20190516-nazvano-najdorozhchyj-futbolnyj-brend-u-sviti\/","title":{"rendered":"\u041d\u0430\u0437\u0432\u0430\u043d\u043e \u043d\u0430\u0439\u0434\u043e\u0440\u043e\u0436\u0447\u0438\u0439 \u0444\u0443\u0442\u0431\u043e\u043b\u044c\u043d\u0438\u0439 \u0431\u0440\u0435\u043d\u0434 \u0443 \u0441\u0432\u0456\u0442\u0456"},"content":{"rendered":"<p>\u041a\u043e\u043d\u0441\u0430\u043b\u0442\u0438\u043d\u0433\u043e\u0432\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044f <strong>Brand Finance<\/strong>\u00a0\u043e\u043d\u043e\u0432\u0438\u043b\u0430 \u0434\u0430\u043d\u0456 \u043d\u0430\u0439\u0434\u043e\u0440\u043e\u0436\u0447\u0438\u0445 \u0444\u0443\u0442\u0431\u043e\u043b\u044c\u043d\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u0456\u0432. \u0412 \u043e\u043d\u043e\u0432\u043b\u0435\u043d\u043e\u043c\u0443 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0443 \u043d\u0430\u0439\u0434\u043e\u0440\u043e\u0436\u0447\u0438\u043c \u0444\u0443\u0442\u0431\u043e\u043b\u044c\u043d\u0438\u043c \u0431\u0440\u0435\u043d\u0434\u043e\u043c \u0441\u0432\u0456\u0442\u0443 \u0441\u0442\u0430\u0432 \u043c\u0430\u0436\u0434\u0440\u0438\u0434\u0441\u044c\u043a\u0438\u0439 <strong>\u0420\u0435\u0430\u043b<\/strong>, \u044f\u043a\u0438\u0439 \u043e\u0431\u0456\u0433\u043d\u0430\u0432 \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u0438\u0439 <strong>\u041c\u0430\u043d\u0447\u0435\u0441\u0442\u0435\u0440 \u042e\u043d\u0430\u0439\u0442\u0435\u0434.<\/strong><\/p>\n<p>\u0412\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u043a\u043e\u0440\u043e\u043b\u0456\u0432\u0441\u044c\u043a\u043e\u0433\u043e \u043a\u043b\u0443\u0431\u0443 \u0437\u0430 \u0440\u0456\u043a \u0432\u0438\u0440\u043e\u0441\u043b\u0430 \u043d\u0430 27% \u0456 \u0441\u043a\u043b\u0430\u0434\u0430\u0454 \u0431\u043b\u0438\u0437\u044c\u043a\u043e\u0433\u043e \u20ac1.646 \u043c\u043b\u0440\u0434.\u00a0\u0412\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0443 \u041c\u042e \u0437\u043d\u0438\u0437\u0438\u043b\u0430\u0441\u044f \u0437\u0430 \u043e\u0441\u0442\u0430\u043d\u043d\u0456\u0439 \u0440\u0456\u043a \u043d\u0430 5,8% &#8211; \u0434\u043e \u20ac1.472 \u043c\u043b\u0440\u0434.<\/p>\n<p><strong>\u0427\u0438\u0442\u0430\u0439\u0442\u0435<\/strong>: <span class=\"fakty_rm_tinymce\"><a href=\"https:\/\/fakty.com.ua\/ua\/sport\/20190513-majzhe-150-mln-yakyj-klub-apl-zarobyv-najbilshe-vid-tb-prav\/\" target=\"_blank\"> \u041c\u0430\u0439\u0436\u0435 \u00a3150 \u043c\u043b\u043d! \u042f\u043a\u0438\u0439 \u043a\u043b\u0443\u0431 \u0410\u041f\u041b \u0437\u0430\u0440\u043e\u0431\u0438\u0432 \u043d\u0430\u0439\u0431\u0456\u043b\u044c\u0448\u0435 \u0432\u0456\u0434 \u0422\u0411-\u043f\u0440\u0430\u0432<\/a><\/span><\/p>\n<p>\u0429\u043e\u0434\u043e \u043f\u0435\u0440\u0448\u043e\u0457 \u0434\u0435\u0441\u044f\u0442\u043a\u0438, \u0442\u043e \u0432\u043e\u043d\u0430 \u0437\u0430\u043b\u0438\u0448\u0438\u043b\u0430\u0441\u044f \u043d\u0435\u0437\u043c\u0456\u043d\u043d\u043e\u044e:\u00a0\u0448\u0456\u0441\u0442\u044c \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u0438\u0445 \u043a\u043b\u0443\u0431\u0456\u0432 ( \u041c\u042e, \u041c\u0430\u043d\u0447\u0435\u0441\u0442\u0435\u0440 \u0421\u0456\u0442\u0456, \u041b\u0456\u0432\u0435\u0440\u043f\u0443\u043b\u044c, \u0427\u0435\u043b\u0441\u0456, \u0410\u0440\u0441\u0435\u043d\u0430\u043b, \u0422\u043e\u0442\u0442\u0435\u043d\u0433\u0435\u043c),\u00a0\u0434\u0432\u0430 \u0456\u0441\u043f\u0430\u043d\u0441\u044c\u043a\u0456 (\u0420\u0435\u0430\u043b \u041c\u0430\u0434\u0440\u0438\u0434, \u0411\u0430\u0440\u0441\u0435\u043b\u043e\u043d\u0430), \u043e\u0434\u0438\u043d \u043d\u0456\u043c\u0435\u0446\u044c\u043a\u0438\u0439 (\u0411\u0430\u0432\u0430\u0440\u0456\u044f) \u0442\u0430 \u043e\u0434\u0438\u043d \u0444\u0440\u0430\u043d\u0446\u0443\u0437\u044c\u043a\u0438\u0439 (\u041f\u0421\u0416).<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"ru\">\n<p dir=\"ltr\" lang=\"en\">Most valuable #footballbrands revealed!<br \/>\n&#8211; @realmadrid knock @ManUtd off the top, also triumph as strongest #football #brand<br \/>\n&#8211; @premierleague dominate with 17 clubs<br \/>\n&#8211; @Bundesliga_DE follow with 13 but rank behind @LaLiga for total brand value<\/p>\n<p>REPORT: <a href=\"https:\/\/t.co\/jdDOwVCJzi\">https:\/\/t.co\/jdDOwVCJzi<\/a> <a href=\"https:\/\/t.co\/HlgEkEj9VD\">pic.twitter.com\/HlgEkEj9VD<\/a><\/p>\n<p>\u2014 Brand Finance (@BrandFinance) <a href=\"https:\/\/twitter.com\/BrandFinance\/status\/1128951332440817666?ref_src=twsrc%5Etfw\">16 \u043c\u0430\u044f 2019 \u0433.<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>\u041d\u0430 \u0442\u043e\u043f-6 \u043f\u0440\u0438\u043f\u0430\u0434\u0430\u0454 \u043f\u043e\u043d\u0430\u0434 40% \u0441\u0443\u043a\u0443\u043f\u043d\u043e\u0457 \u0432\u0430\u0440\u0442\u043e\u0441\u0442\u0456 \u043f&#8217;\u044f\u0442\u0434\u0435\u0441\u044f\u0442\u0438 \u043d\u0430\u0439\u0431\u0456\u043b\u044c\u0448\u0438\u0445 \u0437\u0430 \u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044e \u0444\u0443\u0442\u0431\u043e\u043b\u044c\u043d\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u0456\u0432.<\/p>\n<p>\u041d\u0430\u0439\u0431\u0456\u043b\u044c\u0448 \u0448\u0432\u0438\u0434\u043a\u043e\u0437\u0440\u043e\u0441\u0442\u0430\u044e\u0447\u0438\u043c \u0437\u0430 \u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044e \u0441\u0442\u0430\u0432 \u0431\u0440\u0435\u043d\u0434 \u0456\u0441\u043f\u0430\u043d\u0441\u044c\u043a\u043e\u0433\u043e \u043a\u043b\u0443\u0431\u0443 \u0421\u0435\u0432\u0456\u043b\u044c\u044f. \u0412\u0456\u043d \u043f\u043e\u0434\u043e\u0440\u043e\u0436\u0447\u0430\u0432 \u0437\u0430 \u0440\u0456\u043a \u0431\u0456\u043b\u044c\u0448 \u043d\u0456\u0436 \u043d\u0430 49%, \u0449\u043e \u0434\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u043e \u043a\u043b\u0443\u0431\u0443 \u043f\u0456\u0434\u043d\u044f\u0442\u0438\u0441\u044f \u043d\u0430 35 \u043c\u0456\u0441\u0446\u0435 \u0437 48.<\/p>\n<p>\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0445 \u043a\u043b\u0443\u0431\u0456\u0432 \u0443 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0443 \u043d\u0435\u043c\u0430\u0454.<\/p>\n<p>\u0414\u043e \u0440\u0435\u0447\u0456, <span class=\"fakty_rm_tinymce\"><a href=\"https:\/\/fakty.com.ua\/ua\/sport\/20190516-nostalgiya-za-treblom-manchester-yunajted-prezentuvav-formu-na-sezon-2019-20\/\" target=\"_blank\"> \u041c\u0430\u043d\u0447\u0435\u0441\u0442\u0435\u0440 \u042e\u043d\u0430\u0439\u0442\u0435\u0434 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0432 \u0434\u043e\u043c\u0430\u0448\u043d\u044e \u0444\u043e\u0440\u043c\u0443<\/a><\/span>\u00a0\u043d\u0430 \u0441\u0435\u0437\u043e\u043d-2019\/20.<\/p>\n<p><b>\u0414\u0436\u0435\u0440\u0435\u043b\u043e<\/b>:\u00a0<span class=\"fakty_rm_tinymce\"><a href=\"https:\/\/bleacherreport.com\/articles\/2836515-real-madrid-pass-manchester-united-as-most-valuable-football-club-brand\" target=\"_blank\">Bleacher Report,<\/a>\u00a0<a href=\"https:\/\/brandfinance.com\/knowledge-centre\/reports\/brand-finance-football-50-2019\/\" target=\"_blank\">Brend Finance<\/a><\/span><\/p>\n<\/p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0420\u0435\u0430\u043b \u041c\u0430\u0434\u0440\u0438\u0434 \u043e\u0431\u0456\u0439\u0448\u043e\u0432 \u041c\u0430\u043d\u0447\u0435\u0441\u0442\u0435\u0440 \u042e\u043d\u0430\u0439\u0442\u0435\u0434 \u0443 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0443 \u043d\u0430\u0439\u0434\u043e\u0440\u043e\u0436\u0447\u0438\u0445 \u0444\u0443\u0442\u0431\u043e\u043b\u044c\u043d\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u0456\u0432 \u0441\u0432\u0456\u0442\u0443.<\/p>\n","protected":false},"author":1231,"featured_media":3412885,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":""},"categories":[102848],"tags":[58851,56679,51843,69603,57787,51379,54915,67891,51191,4696,58815],"category_articles":[],"display_settings":[],"class_list":["post-3412846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-futbol","tag-arsenal","tag-bavariya","tag-barselona","tag-liverpul","tag-manchester-siti","tag-manchester-yunajted","tag-pszh","tag-real-madryd","tag-tottenhem","tag-futbol","tag-chelsi","by-mariya-stepanyuk"],"featured_image_src":"https:\/\/fakty.com.ua\/wp-content\/uploads\/2019\/05\/16\/Bez-ymeny-1-5.jpg","author_info":{"display_name":"\u041c\u0430\u0440\u0456\u044f \u0421\u0442\u0435\u043f\u0430\u043d\u044e\u043a","author_link":"https:\/\/fakty.com.ua\/ua\/author\/mariya-stepaniuk\/"},"_links":{"self":[{"href":"https:\/\/fakty.com.ua\/ua\/wp-json\/wp\/v2\/posts\/3412846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fakty.com.ua\/ua\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fakty.com.ua\/ua\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fakty.com.ua\/ua\/wp-json\/wp\/v2\/users\/1231"}],"replies":[{"embeddable":true,"href":"https:\/\/fakty.com.ua\/ua\/wp-json\/wp\/v2\/comments?post=3412846"}],"version-history":[{"count":0,"href":"https:\/\/fakty.com.ua\/ua\/wp-json\/wp\/v2\/posts\/3412846\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fakty.com.ua\/ua\/wp-json\/wp\/v2\/media\/3412885"}],"wp:attachment":[{"href":"https:\/\/fakty.com.ua\/ua\/wp-json\/wp\/v2\/media?parent=3412846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fakty.com.ua\/ua\/wp-json\/wp\/v2\/categories?post=3412846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fakty.com.ua\/ua\/wp-json\/wp\/v2\/tags?post=3412846"},{"taxonomy":"category_articles","embeddable":true,"href":"https:\/\/fakty.com.ua\/ua\/wp-json\/wp\/v2\/category_articles?post=3412846"},{"taxonomy":"display_settings","embeddable":true,"href":"https:\/\/fakty.com.ua\/ua\/wp-json\/wp\/v2\/display_settings?post=3412846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}