{"id":5592511,"date":"2025-09-10T12:29:42","date_gmt":"2025-09-10T09:29:42","guid":{"rendered":"https:\/\/fakty.com.ua\/?p=5592511"},"modified":"2025-09-10T12:34:06","modified_gmt":"2025-09-10T09:34:06","slug":"pavlyuk-obignav-kidruka-i-kostenko-za-zarobitkamy-rejtyng-vid-forbes-ukraine","status":"publish","type":"post","link":"https:\/\/fakty.com.ua\/ua\/ukraine\/suspilstvo\/20250910-pavlyuk-obignav-kidruka-i-kostenko-za-zarobitkamy-rejtyng-vid-forbes-ukraine\/","title":{"rendered":"\u041f\u0430\u0432\u043b\u044e\u043a \u043e\u0431\u0456\u0433\u043d\u0430\u0432 \u041a\u0456\u0434\u0440\u0443\u043a\u0430 \u0439 \u041a\u043e\u0441\u0442\u0435\u043d\u043a\u043e \u0437\u0430 \u0437\u0430\u0440\u043e\u0431\u0456\u0442\u043a\u0430\u043c\u0438 \u2013 \u0440\u0435\u0439\u0442\u0438\u043d\u0433 \u0432\u0456\u0434 Forbes Ukraine"},"content":{"rendered":"<p>\u0412 \u0423\u043a\u0440\u0430\u0457\u043d\u0456 \u0432\u043f\u0435\u0440\u0448\u0435 \u0441\u043a\u043b\u0430\u043b\u0438 \u0440\u0435\u0439\u0442\u0438\u043d\u0433 \u043f\u0438\u0441\u044c\u043c\u0435\u043d\u043d\u0438\u043a\u0456\u0432, \u044f\u043a\u0456 \u0437\u0430\u0440\u043e\u0431\u0438\u043b\u0438 \u043d\u0430\u0439\u0431\u0456\u043b\u044c\u0448\u0435 \u043d\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0443 \u043f\u0430\u043f\u0435\u0440\u043e\u0432\u0438\u0445 \u043a\u043d\u0438\u0433 \u0443 2023-2024 \u0440\u043e\u043a\u0430\u0445.<\/p>\n<p>\u0417\u0430\u0433\u0430\u043b\u044c\u043d\u0438\u0439 \u0434\u043e\u0445\u0456\u0434 \u043f\u0435\u0440\u0448\u043e\u0457 \u0434\u0435\u0441\u044f\u0442\u043a\u0438 \u0430\u0432\u0442\u043e\u0440\u0456\u0432 \u0432\u0456\u0434 \u0440\u043e\u044f\u043b\u0442\u0456 \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u043f\u043e\u043d\u0430\u0434 <strong>17,3 \u043c\u043b\u043d \u0433\u0440\u043d<\/strong>.<\/p>\n<h2>\u0421\u043a\u0456\u043b\u044c\u043a\u0438 \u0437\u0430\u0440\u043e\u0431\u043b\u044f\u044e\u0442\u044c \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0456 \u043f\u0438\u0441\u044c\u043c\u0435\u043d\u043d\u0438\u043a\u0438 \u2013 \u0440\u0435\u0439\u0442\u0438\u043d\u0433<\/h2>\n<p>\u0414\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u043f\u0440\u043e\u0432\u0456\u0432 \u0436\u0443\u0440\u043d\u0430\u043b <a href=\"https:\/\/forbes.ua\/lifestyle\/173-mln-grn-na-royati-skilki-zarobili-topovi-ukrainski-pismenniki-na-prodazhi-paperovikh-knig-u-2024-rotsi-desyat-lideriv-bez-urakhuvannya-zhadana-ta-izdrika-09092025-32430\">Forbes Ukraine<\/a>, \u044f\u043a\u0438\u0439 \u043e\u043f\u0438\u0442\u0430\u0432 \u043d\u0430\u0439\u0431\u0456\u043b\u044c\u0448\u0456 \u0432\u0438\u0434\u0430\u0432\u043d\u0438\u0446\u0442\u0432\u0430 \u043a\u0440\u0430\u0457\u043d\u0438 \u0442\u0430 \u0440\u043e\u0437\u0440\u0430\u0445\u0443\u0432\u0430\u0432 \u043e\u0440\u0456\u0454\u043d\u0442\u043e\u0432\u043d\u0456 \u0434\u043e\u0445\u043e\u0434\u0438 \u0430\u0432\u0442\u043e\u0440\u0456\u0432. \u0417\u0430\u0433\u0430\u043b\u043e\u043c \u0443\u0437\u044f\u0442\u043e \u0434\u043e \u0443\u0432\u0430\u0433\u0438 \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u043d\u0438\u0445 \u043a\u043d\u0438\u0436\u043e\u043a, \u0441\u0435\u0440\u0435\u0434\u043d\u0456 \u0433\u0443\u0440\u0442\u043e\u0432\u0456 \u0446\u0456\u043d\u0438 \u0442\u0430 \u0441\u0442\u0430\u0432\u043a\u0443 \u0440\u043e\u044f\u043b\u0442\u0456.<\/p>\n<p>\u041f\u0435\u0440\u0448\u0438\u043c \u0443 \u0441\u043f\u0438\u0441\u043a\u0443 \u0441\u0442\u0430\u0432 <strong>\u0406\u043b\u043b\u0430\u0440\u0456\u043e\u043d \u041f\u0430\u0432\u043b\u044e\u043a<\/strong> \u0456\u0437 \u0437\u0430\u0440\u043e\u0431\u0456\u0442\u043a\u043e\u043c \u0431\u043b\u0438\u0437\u044c\u043a\u043e 4 \u043c\u043b\u043d \u0433\u0440\u043d. \u0419\u043e\u0433\u043e \u043a\u043d\u0438\u0433\u0430 <strong>\u042f \u0431\u0430\u0447\u0443, \u0432\u0430\u0441 \u0446\u0456\u043a\u0430\u0432\u0438\u0442\u044c \u043f\u0456\u0442\u044c\u043c\u0430<\/strong>\u00a0\u043a\u0456\u043b\u044c\u043a\u0430 \u0440\u043e\u043a\u0456\u0432 \u043f\u043e\u0441\u043f\u0456\u043b\u044c \u0442\u0440\u0438\u043c\u0430\u0454\u0442\u044c\u0441\u044f \u0441\u0435\u0440\u0435\u0434 \u0431\u0435\u0441\u0442\u0441\u0435\u043b\u0435\u0440\u0456\u0432.<\/p>\n<div id=\"attachment_5592549\" style=\"width: 1290px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5592549\" class=\"size-full wp-image-5592549\" src=\"https:\/\/cdn.fakty.com.ua\/wp-content\/uploads\/2025\/09\/10\/lidery-rejtyngu-pysmennykiv.jpg\" alt=\"\u0440\u0435\u0439\u0442\u0438\u043d\u0433 \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0445 \u043f\u0438\u0441\u044c\u043c\u0435\u043d\u043d\u0438\u043a\u0456\u0432\" width=\"1280\" height=\"1280\" srcset=\"https:\/\/fakty.com.ua\/wp-content\/uploads\/2025\/09\/10\/lidery-rejtyngu-pysmennykiv.jpg 1280w, https:\/\/fakty.com.ua\/wp-content\/uploads\/2025\/09\/10\/lidery-rejtyngu-pysmennykiv-300x300.jpg 300w, https:\/\/fakty.com.ua\/wp-content\/uploads\/2025\/09\/10\/lidery-rejtyngu-pysmennykiv-432x432.jpg 432w, https:\/\/fakty.com.ua\/wp-content\/uploads\/2025\/09\/10\/lidery-rejtyngu-pysmennykiv-156x156.jpg 156w, https:\/\/fakty.com.ua\/wp-content\/uploads\/2025\/09\/10\/lidery-rejtyngu-pysmennykiv-768x768.jpg 768w, https:\/\/fakty.com.ua\/wp-content\/uploads\/2025\/09\/10\/lidery-rejtyngu-pysmennykiv-96x96.jpg 96w, https:\/\/fakty.com.ua\/wp-content\/uploads\/2025\/09\/10\/lidery-rejtyngu-pysmennykiv-88x88.jpg 88w, https:\/\/fakty.com.ua\/wp-content\/uploads\/2025\/09\/10\/lidery-rejtyngu-pysmennykiv-24x24.jpg 24w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><p id=\"caption-attachment-5592549\" class=\"wp-caption-text\">\u0424\u043e\u0442\u043e: \u043b\u0456\u0434\u0435\u0440\u0438 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0443 \u043f\u0438\u0441\u044c\u043c\u0435\u043d\u043d\u0438\u043a\u0456\u0432 \u0437\u0430 \u0432\u0435\u0440\u0441\u0456\u0454\u044e Forbes Ukraine<\/p><\/div>\n<p>\u041d\u0430 \u0434\u0440\u0443\u0433\u043e\u043c\u0443 \u043c\u0456\u0441\u0446\u0456 \u2013 <strong>\u041c\u0430\u043a\u0441 \u041a\u0456\u0434\u0440\u0443\u043a<\/strong>, \u0449\u043e \u0437\u043e\u043a\u0440\u0435\u043c\u0430 \u043d\u0430\u043f\u0438\u0441\u0430\u0432 <strong>\u041a\u043e\u043b\u043e\u043d\u0456\u044e<\/strong> \u0442\u0430 \u043e\u0442\u0440\u0438\u043c\u0430\u0432 \u043f\u0440\u0438\u0431\u043b\u0438\u0437\u043d\u043e 2,7 \u043c\u043b\u043d \u0433\u0440\u043d. \u0422\u0440\u0435\u0442\u044e \u043f\u043e\u0437\u0438\u0446\u0456\u044e \u043f\u043e\u0441\u0456\u043b\u0430 <strong>\u041b\u0456\u043d\u0430 \u041a\u043e\u0441\u0442\u0435\u043d\u043a\u043e<\/strong> \u0437 \u043e\u0440\u0456\u0454\u043d\u0442\u043e\u0432\u043d\u0438\u043c\u0438 \u0434\u043e\u0445\u043e\u0434\u0430\u043c\u0438 \u0443 1,9 \u043c\u043b\u043d \u0433\u0440\u043d.<\/p>\n<p>\u0414\u043e \u0434\u0435\u0441\u044f\u0442\u043a\u0438 \u0442\u0430\u043a\u043e\u0436 \u043f\u043e\u0442\u0440\u0430\u043f\u0438\u043b\u0438 \u0412\u043e\u043b\u043e\u0434\u0438\u043c\u0438\u0440 \u0421\u0442\u0430\u043d\u0447\u0438\u0448\u0438\u043d (1,6 \u043c\u043b\u043d \u0433\u0440\u043d), \u0410\u043d\u0430\u0441\u0442\u0430\u0441\u0456\u044f \u041b\u0435\u0432\u043a\u043e\u0432\u0430 (1,4 \u043c\u043b\u043d \u0433\u0440\u043d), \u0404\u0432\u0433\u0435\u043d\u0456\u044f \u041a\u0443\u0437\u043d\u0454\u0446\u043e\u0432\u0430 (1,4 \u043c\u043b\u043d \u0433\u0440\u043d), \u041e\u043a\u0441\u0430\u043d\u0430 \u0417\u0430\u0431\u0443\u0436\u043a\u043e (1,2 \u043c\u043b\u043d \u0433\u0440\u043d), \u0410\u043d\u0434\u0440\u0456\u0439 \u0421\u0435\u043c\u2019\u044f\u043d\u043a\u0456\u0432 (1,2 \u043c\u043b\u043d \u0433\u0440\u043d), \u041c\u0430\u0440\u0456\u044f \u041c\u0430\u0442\u0456\u043e\u0441 (1 \u043c\u043b\u043d \u0433\u0440\u043d) \u0442\u0430 \u0410\u043d\u0434\u0440\u0456\u0439 \u041a\u043e\u043a\u043e\u0442\u044e\u0445\u0430 (0,9 \u043c\u043b\u043d \u0433\u0440\u043d).<\/p>\n<p>\u041d\u0435 \u0443\u0432\u0456\u0439\u0448\u043b\u0438 \u0434\u043e \u0441\u043f\u0438\u0441\u043a\u0443 \u043f\u0438\u0441\u044c\u043c\u0435\u043d\u043d\u0438\u043a\u0438, \u0447\u0438\u0457 \u0434\u043e\u0445\u043e\u0434\u0438 \u043f\u0440\u0438\u0445\u043e\u0432\u0430\u043d\u0456 \u043a\u043e\u043c\u0435\u0440\u0446\u0456\u0439\u043d\u043e\u044e \u0442\u0430\u0454\u043c\u043d\u0438\u0446\u0435\u044e. \u0417\u043e\u043a\u0440\u0435\u043c\u0430 \u0446\u0435 \u0421\u0435\u0440\u0433\u0456\u0439 \u0416\u0430\u0434\u0430\u043d, \u0449\u043e \u043e\u0442\u0440\u0438\u043c\u0430\u0432 \u043e\u0434\u043d\u0443 \u0437 <a href=\"https:\/\/fakty.com.ua\/ua\/styl-zhyttia\/show\/20250702-sergij-zhadan-otrymav-odnu-z-najprestyzhnishyh-literaturnyh-nagorod-yevropy\/\">\u043d\u0430\u0439\u043f\u0440\u0435\u0441\u0442\u0438\u0436\u043d\u0456\u0448\u0438\u0445 \u043b\u0456\u0442\u0435\u0440\u0430\u0442\u0443\u0440\u043d\u0438\u0445 \u043d\u0430\u0433\u043e\u0440\u043e\u0434 \u0404\u0432\u0440\u043e\u043f\u0438<\/a>, \u0442\u0430 \u042e\u0440\u0456\u0439 \u0406\u0437\u0434\u0440\u0438\u043a. \u0422\u0430\u043a\u043e\u0436 \u043d\u0435 \u0432\u0440\u0430\u0445\u043e\u0432\u0443\u0432\u0430\u043b\u0438\u0441\u044f \u043f\u0440\u043e\u0434\u0430\u0436\u0456 \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438\u0445 \u0456 \u0430\u0443\u0434\u0456\u043e\u043a\u043d\u0438\u0433, \u043f\u0435\u0440\u0435\u043a\u043b\u0430\u0434\u0438 \u0437\u0430 \u043a\u043e\u0440\u0434\u043e\u043d\u043e\u043c \u0456 \u043d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u0430 \u043b\u0456\u0442\u0435\u0440\u0430\u0442\u0443\u0440\u0430.<\/p>\n\t\t\t<div class=\"grid s--content-x-88 s-up--col-gap8 p--content-x-156 p--col-gap16 p--item-image-last\n                m-up--200-x-content m-up--col-gap32 with-highlight m-up--item-content-last l--content-x-113 article-more-news block\">\n\t\t\t\t<div class=\"item-content article-more-news--content\">\n\t\t\t\t\t<div class=\"item-head mb-4 color-primary subhead-secondary text-semi-bold\">\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u043e\u0436<\/div>\n\t\t\t\t\t<a href=\"https:\/\/fakty.com.ua\/ua\/ukraine\/suspilstvo\/20250902-programu-pakunok-shkolyara-rozshyryat-groshi-mozhna-bude-vytratyty-na-knygy\/\" class=\"color-default h4 text-bold highlight\">\n\t\t\t\t\t\t\u041f\u0440\u043e\u0433\u0440\u0430\u043c\u0443 \u041f\u0430\u043a\u0443\u043d\u043e\u043a \u0448\u043a\u043e\u043b\u044f\u0440\u0430 \u0440\u043e\u0437\u0448\u0438\u0440\u044f\u0442\u044c: \u0433\u0440\u043e\u0448\u0456 \u043c\u043e\u0436\u043d\u0430 \u0431\u0443\u0434\u0435 \u0432\u0438\u0442\u0440\u0430\u0442\u0438\u0442\u0438 \u043d\u0430 \u043a\u043d\u0438\u0433\u0438\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<a href=\"https:\/\/fakty.com.ua\/ua\/ukraine\/suspilstvo\/20250902-programu-pakunok-shkolyara-rozshyryat-groshi-mozhna-bude-vytratyty-na-knygy\/\" class=\"item-image\" target=\"_blank\">\n\t\t\t\t\t<img title=\"\u041f\u0440\u043e\u0433\u0440\u0430\u043c\u0443 \u041f\u0430\u043a\u0443\u043d\u043e\u043a \u0448\u043a\u043e\u043b\u044f\u0440\u0430 \u0440\u043e\u0437\u0448\u0438\u0440\u044f\u0442\u044c: \u0433\u0440\u043e\u0448\u0456 \u043c\u043e\u0436\u043d\u0430 \u0431\u0443\u0434\u0435 \u0432\u0438\u0442\u0440\u0430\u0442\u0438\u0442\u0438 \u043d\u0430 \u043a\u043d\u0438\u0433\u0438\"  width=\"200\" height=\"113\" src=\"https:\/\/fakty.com.ua\/wp-content\/uploads\/2025\/08\/20\/pomylka-pry-oformlenni-pakunok-shkolyara-v-diyi-200x113.jpg\" class=\"thumbnail--cover thumbnail--mini wp-post-image\" alt=\"\u043f\u043e\u043c\u0438\u043b\u043a\u0430 \u043f\u0440\u0438 \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u043d\u0456 \u041f\u0430\u043a\u0443\u043d\u043e\u043a \u0448\u043a\u043e\u043b\u044f\u0440\u0430 \u0432 \u0414\u0456\u0457\" loading=\"lazy\" sizes=\"auto, (max-width: 719px) 88px, 200px\" srcset=\"https:\/\/fakty.com.ua\/wp-content\/uploads\/2025\/08\/20\/pomylka-pry-oformlenni-pakunok-shkolyara-v-diyi-200x113.jpg 200w, https:\/\/fakty.com.ua\/wp-content\/uploads\/2025\/08\/20\/pomylka-pry-oformlenni-pakunok-shkolyara-v-diyi-300x169.jpg 300w, https:\/\/fakty.com.ua\/wp-content\/uploads\/2025\/08\/20\/pomylka-pry-oformlenni-pakunok-shkolyara-v-diyi-768x432.jpg 768w, https:\/\/fakty.com.ua\/wp-content\/uploads\/2025\/08\/20\/pomylka-pry-oformlenni-pakunok-shkolyara-v-diyi-632x356.jpg 632w, https:\/\/fakty.com.ua\/wp-content\/uploads\/2025\/08\/20\/pomylka-pry-oformlenni-pakunok-shkolyara-v-diyi.jpg 1280w\" decoding=\"async\" \/>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n<\/p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0414\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u043f\u0440\u043e\u0432\u0456\u0432 \u0436\u0443\u0440\u043d\u0430\u043b Forbes Ukraine, \u044f\u043a\u0438\u0439 \u043e\u043f\u0438\u0442\u0430\u0432 \u043d\u0430\u0439\u0431\u0456\u043b\u044c\u0448\u0456 \u0432\u0438\u0434\u0430\u0432\u043d\u0438\u0446\u0442\u0432\u0430 \u043a\u0440\u0430\u0457\u043d\u0438 \u0442\u0430 \u0440\u043e\u0437\u0440\u0430\u0445\u0443\u0432\u0430\u0432 \u043e\u0440\u0456\u0454\u043d\u0442\u043e\u0432\u043d\u0456 \u0434\u043e\u0445\u043e\u0434\u0438 \u0430\u0432\u0442\u043e\u0440\u0456\u0432.<\/p>\n","protected":false},"author":4069,"featured_media":5592539,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":""},"categories":[39192],"tags":[67599,76990,53887,67515,83572],"category_articles":[],"display_settings":[],"class_list":["post-5592511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-suspilstvo","tag-knygy","tag-lina-kostenko","tag-rejtyng","tag-sergij-zhadan","tag-ukrayinska-literatura","by-tetyana-shteryeva"],"featured_image_src":"https:\/\/fakty.com.ua\/wp-content\/uploads\/2025\/09\/10\/rejtyng-pysmennykiv.jpg","author_info":{"display_name":"\u0422\u0435\u0442\u044f\u043d\u0430 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